![]() Mariano di Vaio (6.8 million followers).Chiara Ferragni (27.5 million followers).Manny Gutierrez (4.0 million followers).And if your favorite influencer is missing, please drop a comment below! Thanks! Now, let’s take a look at some of these influencers. So these influencers engage their audience in quite specific ways and this will be the topic of a separate blog post sometime in the future… All forms of marketing and business education are popular but separate types of content. ![]() There are also no top business influencers from Instagram in this list. I am focused on those influencers who primarily derive their influence from social media channels, and not traditional media, although many have now become bonafide media celebrities. If you look at many lists of top influencers, they will include famous sports athletes, musicians, or television and media personalities, such as: Note that these top Instagram influencers are not traditional celebrities. There can never be one definitive list of top Instagram influencers, so I focused on those that seem to be picked up more often for an influencer marketing campaign than others in the media or blogosphere, as well as those that I know from word of mouth in marketing circles. For both sides, Instagram’s mega influencers are great role models in the marketing industry in this Age of Influence. Likewise, influencers can learn how to be better at what they do. Marketers can use this information to help them decide which less-famous influencers are likely to have a big impact. ![]() In fact, careful study helps reveal why they are so successful. Fortunately, both marketers and influencers alike can learn from the big names among social media influencers. There’s no question that being an influencer can be very competitive, especially in popular niches. ![]() So who exactly are the top Instagram influencers today? And what can we learn from them? ![]()
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